short and long-form copy print & digital
As part of the British Council’s digital marketing strategy, the website Transform Legacy was a record of the art exchange programme between Brazil and the UK from 2012 to 2016. I was assigned to the Editorial department and produced short and long-form copy, interviews with senior stakeholders, artists and government representatives, as well as portraits of many of them.
This might have been my most challenging job ever! As an Editor in Chief at a B2B publication (Health branding & business agency), I had to train a very junior team to produce high-quality, specialised content on hospital management and safety protocols. Not at all an easy task! There I developed an efficient production model to support and develop the team, consistently improving the editorial quality. In addition, my position required me to be extremely diplomatic to handle the directors’ board and mediate internal conflicts. I have no doubt that I’ve grown both as a professional and human being throughout my time there.
Best Practices Magazine
Wheat is Health
Digital Bespoke Short-form
The gluten-free diet mercilessly caught the wheat industry, so in fashion for a decade or so. The response from the Brazilian Association of Wheat Producers (ABITRIGO) was quick and efficient: the creation of a website within the female portal at Abril Media Group with articles about the benefits of wheat, recipes and interviews with specialists. I produced the website’s tailored content.
Print & Digital Long-form
For a few years, I delivered promotional articles (long-form copy) to the most read Brazilian business magazines and websites at Abril Media Group. Sustainability, Environment, E-learning and Hospital Certification are a few examples of themes I approached.
For each sponsored article I wrote, I did marketing research first, some of it in-depth (for further big events).