'cause experience matters
My strong background in Psychology and Social Sciences has hugely influenced my career as a Journalist. I can look at the same subject in many different ways, exploring its layers and challenging the assumptions around it. That’s my greatest joy as an Editor and Writer - to create thought-provoking content that sheds light on the traps, gaps and contradictions of social conventions.
“Everything in life is writable about if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self- doubt.”
― Sylvia Plath
2013 - 2020
Editor in Chief | Kika Comunica | Content Agency
Editorial content to Brazilian magazines and websites, in-depth research and documentary projects. The team leader of eight (Commissioning Editor), I was responsible for content curation, agenda, writing and editing feature articles, besides implementing the editorial plan for B2B and B2C marketing strategy (in Brazil and the UK). See SAMPLE
2016 - 2017
Associate Producer | Content Writer | British Council
(Digital Marketing) Commissioned to produce content to the Transform Legacy website: articles, interviews, translations (and most portraits) about the British Council's art exchange programme between Brazil and the UK (2012 - 2016), for inclusion and social change through the arts.
2014 - 2015
Author | Bid Writer | Researcher | Cinegroup | Film Production
Creation and development of the documentary project 'In Silence', about the social and emotional consequences of Child Sexual Abuse (CSA), regarded as a global pandemic by the World Health Organization. Globo Filmes, Globo News and Cinegroup coproduction. Supported by UNICEF.
2013 - 2014
Author | Scriptwriter | Samambaia Films | Film Production
Creation and development of the TV talk-show pilot "Washed Soul", on writers' creative process. In the pilot, I interview the novelist, philosopher and economist Eduardo Giannetti da Fonseca.
2012 - 2013
Editor in Chief | Best Practices Magazine | B2B
B2B Publication. Long-form copy and edition for a technical-scientific magazine on Hospital Management and Safety Protocols (Best Practices Magazine). At GPeS Health Branding & Business agency.
2005 - 2012
Freelance Editor | Bespoke Content Writer | Abril Media
Content creation and edition for many magazines and websites within Abril Media and Globo Organisations. Feature articles on lifestyle, nutrition and mental health, short and long-form copy, print and digital. Stories, interviews, text edition and marketing research. Promotional articles on Sustainability, Technology, Nutrition, E-learning and Hospital protocols.
2005 - 2006
Creative Writer | America Online
Weekly articles and short stories on relationships.
2001 - 2004
Editor and Creative Writer | VIP Magazine
Feature articles on relationships, interactive section on sexuality for men, short stories, book & film reviews, and gastronomy. Commissioning editor.
2000 - 2001
Assistant Editor | My Baby Magazine
Feature articles, interviews, book and product reviews.
University of Westminster | MA Communication | UK
2016 - 2017
Full Scholarship. Distinction. Modules: Political Economy of Communication, Theories of Communication, Sociology of News, Research Techniques, Global Media.
1996 - 2000
Pontifical Catholic University of Sao Paulo | BA Journalism | Brazil
First Class Honours. Creative Writing, Text Edition, Sociology, Anthropology, Brazilian Literature, Video, Radio, Press-release, Feature Articles, Cultural Perspectives, French, Mass Media, among others.
1993 - 1995
Pontifical Catholic University of Sao Paulo | Psychology incomplete
Three years full-time. Psychoanalysis, Jung, Behaviourism, Sociology, Anthropology, Philosophy, Neuroanatomy, Psychobiology, Psychopathology, Human Genetics, Melanie Klein, among many other modules.
industry, interpersonal, languages and...ta-dah!
Print + Digital
Short & long-form
B2B + B2C